Welcome to Saas School
Master Saas Finance & Grow - Simplified for Founders & CFO’s
Learn key concepts like ARR, MRR, Churn, Revenue Recognition, and more - all in one place. Built for founders and finance teams who want to scale smarter.
ARR
Annual Recurring Revenue (ARR) is the metric investors, founders, and finance teams all watch. In this series, you’ll learn how to define ARR, calculate it with confidence, and use it to drive strategic decisions across pricing, retention, and expansion. Perfect for SaaS leaders focused on scaling recurring revenue the right way.
MRR
Monthly Recurring Revenue (MRR) is the pulse of your SaaS business. This series walks you through the fundamentals of tracking MRR, breaking it into components (new, expansion, churn), and using it to forecast growth and improve retention. Ideal for RevOps, founders, and finance leaders building a repeatable revenue machine.
Churn
Churn is the silent killer of SaaS growth. In this series, we break down how to measure churn accurately, identify root causes, and implement strategies to boost retention. Whether you’re losing customers to product gaps or poor onboarding, you’ll find practical frameworks to keep revenue flowing and customers loyal.
SaaS Metrics
SaaS growth is powered by metrics — but only if you’re tracking the right ones. This series unpacks the essential KPIs every B2B SaaS team needs to understand, from CAC and LTV to net revenue retention and payback periods. Get clear, tactical guidance to turn your data into decisions.
SaaS Financial Terms
Revenue recognition, deferred revenue, GAAP, and more — this series simplifies the financial terms that SaaS leaders need to know. Whether you’re fundraising, prepping for audits, or aligning with your CFO, you’ll walk away with financial fluency that drives smarter strategy.
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