Cash Flow Reporting Software for B2B SaaS
Report on cash flow alongside bookings, billings, revenue and ARR/MRR, all built from your contracts. Made for B2B SaaS finance teams on QuickBooks Online who are tired of rebuilding these numbers in spreadsheets.
What cash flow reporting means for a SaaS business
Cash flow reporting shows when money moves in and out of the business. For subscription companies, cash rarely matches revenue: customers prepay annual contracts, pay monthly, or renew mid-term. TrueRev keeps the contract, billing and revenue schedule in one record, so finance can see how bookings, billings and recognized revenue relate to each other.
From contract to cash flow report in four steps
Each report is built from the same contract record, so the numbers trace back to a deal.
Add the contract
Enter the contract in TrueRev or import the deal from HubSpot.
Set up billing
Create the billing schedule and invoices, working with QuickBooks Online.
Schedule the revenue
TrueRev builds revenue and deferred revenue schedules from the contract terms.
Report and share
Review bookings, billings, revenue, ARR/MRR and cash flow, and share reports with your team. Learn more about revenue recognition and deferred revenue.
Bookings, billings and revenue in one view
Bookings, billings and revenue are three different numbers. TrueRev tracks all three from the same contracts, so you can explain the gap between what was sold, what was invoiced and what was recognized. Deferred revenue shows what has been billed but not yet recognized.
One $12,000 contract, two billing choices
Billing terms change what you invoice and what stays deferred, even when the contract and the revenue are the same. This is an illustration with straight-line recognition, not customer data.
| Measure | Billed annually upfront | Billed monthly |
|---|---|---|
| Booking (contract value) | $12,000 | $12,000 |
| Billed in month 1 | $12,000 | $1,000 |
| Revenue recognized in month 1 | $1,000 | $1,000 |
| Deferred revenue at end of month 1 | $11,000 | $0 |
| Billed by end of month 6 | $12,000 | $6,000 |
| Revenue recognized by end of month 6 | $6,000 | $6,000 |
| Deferred revenue at end of month 6 | $6,000 | $0 |
Cash arrives when invoices are paid, so payment timing is tracked separately from billing and revenue.
Built on your contract and revenue data
Reports start from the same contract data your revenue schedules use. Revenue schedules, deferred revenue and contract events sit together, so you are not rebuilding a separate spreadsheet each month to explain the numbers.
SaaS metrics for your board and investors
Track MRR, ARR, bookings, churn and cash flow from the same data. Use shared reports to give your team, board and advisors the same view of the numbers.
Works with QuickBooks Online
TrueRev connects to QuickBooks Online and works with your customers, invoices, chart of accounts and journal entries, so QuickBooks stays your accounting system. If your deals live in HubSpot, you can import them and turn them into TrueRev contracts.
Spreadsheets vs TrueRev for cash flow reporting
| Task | In spreadsheets | In TrueRev |
|---|---|---|
| Source of the numbers | Contracts, invoices and schedules copied between files | Contract, billing and revenue schedule data in one place |
| After a contract change | Edit each tab and re-check formulas | Record the change against the contract |
| Matching QuickBooks | Compare by hand each month | Works with your QuickBooks Online customers, invoices and journal entries |
| SaaS metrics | Separate MRR and ARR calculations | MRR, ARR, bookings and churn from the same data |
| Sharing | Emailing versions of a file | Shared reports |
See also contract workflows, SaaS billing, the QuickBooks integration and the HubSpot integration.
Cash flow reporting questions
Is TrueRev a cash flow forecasting or FP&A tool?
No. TrueRev focuses on contracts, billing, revenue and deferred revenue schedules, and SaaS metrics for B2B SaaS finance teams. If you need budgeting, scenario modeling or treasury forecasting, you will likely want a dedicated planning tool alongside it.
Does TrueRev replace QuickBooks?
No. QuickBooks Online stays your accounting system. TrueRev adds the contract, revenue schedule and SaaS metric work that spreadsheets usually handle.
Do I need QuickBooks Online to use TrueRev?
TrueRev is built for B2B SaaS teams that use QuickBooks Online. If you use a different accounting system, ask about it on a demo.
Who is this for?
Finance and accounting teams at B2B SaaS companies, including controllers, finance managers, founders and fractional CFOs, who manage subscription contracts in spreadsheets.
Features
Move your revenue schedules off of Exceland eliminate multiple spreadsheets, manualerrors and version control.
Simply account for your monthly revenue and the deferred balance.
Keep track of all agreements even in a fast paced SaaS environment.
Move your revenue schedules off of Excel and eliminate multiple spreadsheets, manual errors and version control. Stay compliant with ASC 606.
Generate subscription metrics in minutes instead of days (MRR/ARR, Bookings, Churn, Cash-flow).
New deals, upgrades, cancellations, expansion - all tracked easily and accurately.
What our customers are saying
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