Navigating Sales Tax: What B2B Finance Leaders Need to Know Now

2025 has brought tougher sales tax enforcement and confusing nexus rules. Many SaaS companies are getting blindsided—especially during funding rounds or M&A deals.

This podcast session shows CFOs, controllers, and RevOps leaders how to protect growth before tax risk becomes a roadblock.

Join our guest, Christine Martin from Avalara.
Christine Martin
Senior Partner Solution Consultant / Sales Tax Expert, Avalara

She has more than 25 years of experience in sales and use tax and began her career in the hospitality industry. She went on to hold senior tax roles at a major paper manufacturer and a telecommunications tax outsourcing provider.

Simple, Intelligent Billing & Revenue Platform for B2B SaaS

Streamline billings, manage customer subscriptions, renewals, revenue recognition, and key metrics in real-time like MRR, ARR, and churn — all with TrueRev, the most affordable solution built for B2B.

“We work with many SaaS clients that need to track bookings, revenue, and invoices with precision. TrueRev gives us that in one place, without overcomplicating things.”

Akta Parikh
Senior Accounting Manager

Trusted Revenue Management Platform for B2B SaaS

“TrueRev is a great example of a platform that simplifies financial operations, removes errors and increases clarity for everyone.”

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Trusted Revenue Management Platform for B2B SaaS